Monthly Archives: november 2019


Sometimes I wonder if it is fear of failure, or aspiration for success, that drives me. In the age of fast paced change and disruption, Atychiphobia – being the sometimes unwarranted but always persistent fear of failure – might be the most powerful force of the two.  And I am not alone.  Recently Jeff Bezos, the founder of Amazon, talked about the company’s inevitable demise. ’Amazon is not too big to fail’, as he said. ’I predict the day we […]