Category : Reflections


First week of what promises to be a very different summer. My garden at home has never looked better. But it sure does feel strange, not to know whether Liseberg will be welcoming guests this summer or not.   Most attractions in Europe will open over the next five weeks. Museums, zoos, and aquariums as well as larger commercial attractions and resorts. Important steps towards recovery, whether this will be a new normal or not.  For the last couple of […]

We don’t know, what we don’t know

This is not a blog about Coronavirus. But about the notion of Coronavirus. These are strange days. For most people. For most industries. It seems like the virus is impacting everything we do; whether the context is personal or professional. It becomes increasingly apparent, that there is a direct correlation between technological, sociological and economical sophistication on one side, and vulnerability on the other. A vulnerability that will most likely not decrease in the future, with ever more intricate global […]

When the party is over

I am a glass-half-empty kind of guy. Never really 100% happy with anything. Always worrying. Although it sounds depressing, it is just not a negative. It is probably part of what drives me. And at the same time, it is most likely built into my job.


Sometimes I wonder if it is fear of failure, or aspiration for success, that drives me. In the age of fast paced change and disruption, Atychiphobia – being the sometimes unwarranted but always persistent fear of failure – might be the most powerful force of the two.  And I am not alone.  Recently Jeff Bezos, the founder of Amazon, talked about the company’s inevitable demise. ’Amazon is not too big to fail’, as he said. ’I predict the day we […]

U turns

  Life is short. And the older you get, the shorter it seems. This is of course wrong. I know that the perception of time over a lifetime is linked to changes in mental stimuli. But one of the things that do change as you get older, is the impact of the choices you make.


Change is hard. Scary. Uncomfortable. Draining. But also sometimes necessary. A few days ago, we communicated that I will be leaving Liseberg, taking a new role at Tivoli Gardens in Copenhagen. And since then, my life has been a whirlwind of new faces, old acquaintances, well wishes, welcomes and goodbyes. As well as one or the other question. ‘Why leave one of the best jobs in the industry?’, as one of my friends asked me. As with most decision making […]

Striving to do good

A couple of weeks ago, I visited the happiest country in the world, Finland, to participate at a conference about Särkänniemi’s future and expansion plans.  Särkänniemi is – apart from being a really lovely park in a really lovely city – together with Liseberg one of just a handful of municipally owned parks in the world.

Price is what you pay, value is what you get

And yes. This is a quote I have stolen from Warren Buffet. For me, this quote is constant reminder that we always have to look at our products and services from our guests perspective. And our guests will only continue buying these, if they believe that the value they receive, are greater than the price they are paying.

Quantity vs. Quality

Welcome to 2019! New year. New opportunities. For us at Liseberg, it also means that we have wrapped up 2018. And our fiscal year. It’s a time for taking stock. And closing down all weather apps, at last for a while.


Thursday evening. Crisp and cold, clear and beautiful. Walking through a Christmas-decorated Liseberg, with millions of lights and thousands of people. I watch a few minutes of the ice show, before I head out the main entrance.